Why Join The Milford Chamber

Because membership in The Milford Regional Chamber offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within our community and local marketplace.

Not only that, but research points out that consumers are more likely to do business with a company if it is a member of their local chamber of commerce.

According to studies by The Schapiro Group, Inc. and Market Street Services, when consumers know that a small business is a member of their local chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future.

If you do not think you have time to join and participate in The Milford Regional Chamber of Commerce, consider the following:

  • Most consumers (59 percent) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29 percent more effective, however, for communicating to consumers that a company uses good business practices and 26 percent more effective for communicating that a business is reputable.
  • If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12 percent more likely to think that its products stack up better against its competition.
  • When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
  • When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months.
  • When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it.

How does all that sound? If your business is a restaurant or an insurance company, isn’t it fantastic to hear the news that consumers are more likely to choose your business over a competing, non-member business because you are a member of your local chamber of commerce? Are you convinced yet that you should join your local chamber if you are not a member already?

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